Tech Hits 2012 “Tablets are forever?”
There was a joke in Silicon Valley, ‘There is no tablet market, just an iPad market”. Around that time, none of the consumers really cared about any other device in the market that was competing against Apple’s cash cow, even though nearly all technology vendors (including (lg HP, DELL, Amazon, Asus, Lenovo and Samsung) were manufacturing and releasing what they considered their answers to iPad. Fast forward to the present
day, Apple has introduced a mini version of the device which is competing against more powerful devices. Not only are they higher in resolution, but cost $100 less than the $329 7.9-inch iPad mini. Any clue what the tech world will look like in coming months? I can hardly wait.
Before checking out our crystal ball and forecasting the future, let’s go back to the third quarter of 2010, when the iPad was enjoying the fop position with 87 per cent of market share. This year it has dropped down to 50.4 per cent in the third quarter, in comparison to 65.4 per cent last year. Samsung, on the other hand, has become Apple’s no.1 competitor in . the, tablet market and has experienced huge growth from 6.5 per cent to 18.4 per cent.
Amazon follows at third position as expansion of their Kindle Fire line-up has helped them I double their market share over the past quarters. Although a large consumer market has been waiting for the iPad mini launch, Google’s timely’ update of their Nexus 7 has given tablet users a better and more cost effective alternative. And if things continue to move in this direction, chances are Apple will lose its current domination over the tablet market as well.